In this economy, training is a critical component of keeping ahead. But saving money is a priority, too. That's where webinars come in. Keep costs to a minimum while gaining a wealth of useful information from your desk or conference room.

Inland Press sponsors a variety of webinars geared toward those in the newspaper industry. Check out Inland Press' latest webinars here. They include:

The Positive Story About Newspapers: Actionable Ideas to Strengthen Your Competitive Position

Tues., June 22 | 10:30 a.m. CENTRAL

Your newspaper is not a commodity; it has many positive strengths and provides benefits to advertisers no other media can. This lively session will burst the bubble of the perceived imminent demise of the newspaper industry by highlighting the key strengths of your newspaper and the industry overall. Newspapers have lost sight of the difference between “not performing as well as we once did but still a profitable enterprise” and “soon going out of business.” This session is designed to give every participant actionable ideas and information they can use immediately to strengthen their sales story, their competitive position and to motivate and refocus their associates. There are more than 1,400 daily newspapers and thousands of weekly newspapers that continue to provide coverage, audience reach and deliver customers to advertisers like no other media, and it’s time we delivered that message. 

With Larry Maynard, president, NGM Partners, Oswego, Ill.

Your Best Strategy for Leveraging ABC’s Audit Changes to Boost Ad Revenue and Grow Circulation (Repeat)

Weds., June 23 | 10:30 a.m. CENTRAL

This Inland Webinar is back by popular demand! The Audit Bureau of Circulations (ABC) fundamental measuring stick of paid circulation is about to get a facelift in October. Is your newspaper prepared? Does your circulation department understand the new rules? Has your circulation manager explained the impending changes to your advertising department? This Inland Webinar will review the most recent ABC rule changes and the changes set to take effect on October 1. In addition, you’ll learn what key strategy questions you need to consider in order to make sure both your circulation and advertising departments are up to speed.

With Steve Wagenlander, director of Audience Development at the Post and Courier in Charleston, S.C.

Developing and Selling a Multimedia Advertising Program: Packaging, Commission and Training

Thurs., June 24 | 10:30 a.m. CENTRAL

Sales success will come from redesigning your advertising offering to increase revenue per advertiser campaign with your local business customers. Improve your customer’s results by developing and offering multimedia solutions that give advertisers more reach, more frequency, more touch points to the consumer, priced at a good value for double the audience reach. Improve sales performance with your sales team through simple-to-use customer materials, sales skill training and a redesigned commission plan. This session will help you explore building a multimedia pricing, packaging, commission, sales toolkit and training program.

With Debbie Holzkamp, president, HDS Premier Consulting, LLC