FOR IMMEDIATE RELEASE

Company Contact:

Betsy Skiles

bskiles@sunshinemedia.com

Sunshine Media Announces MD News Magazine to the Utah Marketplace

Sunshine Media appoints Craig Peterson Publisher of MD News Utah edition.

CHATTANOOGA, TN - January 4, 2010 – Sunshine Media, a leading publisher of locally focused, business-to-business custom magazines covering high-impact sectors of the economies of the United States and Canada, has named Craig Peterson as Publisher of MD News Utah Edition.

Craig Peterson has more than 30 years of marketing, advertising and sales experience in the Utah and Intermountain West markets. Most recently he was the Retail West Marketing and Advertising Director for SUPERVALU’s Retail West Division focusing on Albertsons Food and Drug’s advertising, marketing, sales/promotional planning, P&L responsibilities and customer acquisition in nine Western states.

“We are extremely pleased to welcome Craig Peterson to the MD News team,” said David McDonald, CEO, Sunshine Media Group. “He will provide local businesses with powerful solutions to connect with their customers and grow their business through local advertising, sales, and marketing opportunities.”

MD News is a business and practice management magazine serving physicians and leading healthcare professionals since 1993. Regional editions of MD News are published across the United States, creating a national footprint with unparalleled local impact. MD News reaches select readership of the most influential people in the medical industry in a high quality editorial environment.

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Sunshine Media Announces MD News Magazine to the [MARKET] Marketplace

Each issue of MD News features engaging content of great interest and importance to a local target audience. The cover story highlights leaders in the medical field conducting groundbreaking work. The editorial features cover a variety of medical, business and lifestyle topics such as hospice care, HIPAA compliance, Medicare, genetics and alternative medicine, plus stories related to personal finance, legal issues, and other relevant topics. Each local edition is completely unique and specific to its market.

Sponsoring content within a custom publication, like MD News, is a highly targeted marketing strategy that delivers results. Custom publishing is a sophisticated form of marketing that that builds relationships with customers through a collection of articles, the majority of which are underwritten by select underwriters and advertisers.

MD News magazine, Utah Edition is mailed directly to over 6,200 physicians and hospital executives in Salt Lake, Weber, Utah, Davis, Summit, Tooele, Box Elder, Cache and Wasatch counties. For more information about MD News or advertising rates, please contact Craig Peterson at 801-791-0004 or cpeterson@mdnews.com

About Sunshine Media

Sunshine Media is a leading publisher of locally focused, business-to-business custom magazines covering high impact sectors of the economies of the United States and Canada. Sunshine Media publications include Builder/Architect, Commercial Builder/Architect, Doctor of Dentistry, MD News, Real Estate Executive, Restaurant Forum and Restaurateur of Arizona. Sunshine Media also publishes SEAA Connector for the Steel Erectors Association of America, CAPG Health for the California Association of Physician Groups and NDA Today for the National Dental Association. In addition, Sunshine Media’s sister company is one of America’s leading health care custom publishing companies: True North Custom Publishing in Chattanooga, Tennessee. Visit us at www.sunshinemedia.com and www.truenorthcustom.com.





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