BLACK INKLING: Tips for Hometown Papers Dear Black Ink readers:
This issue features a revenue-builder I spotted in a metro daily. It can just as easily be used at a small weekly. Check it out. It could boost your classified page rev...
PRESIDENT'S CORNER: The amazing, printed word The other night I couldn’t sleep. So at about 4 a.m. I finally decided to stop fighting the business problems running through my head and went into our television room and sat up for awhile....
Waybrant moves to Reaper sales team The Richfield Reaper welcomed a new advertising sales representative recently – Roxanne Waybrant.
Employed with The Reaper for five years, Waybrant has worked in the mail room, as well as se...
AD-LIBS: Selling Ad Frequency I was talking to Vic about the challenges of selling frequency. “In today’s economy, advertisers are looking for ways to trim costs,” he said. “Frequency is one of the firs...
ED HENNINGER: Redesign is a team effort You’ve decided: You’re going to redesign your newspaper. Its look is becoming dated, content needs reorganization and you want to make it more visually compelling.
Good.
But who’s going to be...
THE UN-COMFORT ZONE with Robert Wilson: The First Million Until I was 30 years old, I wasn’t much of a fisherman. I’d take a rod and reel along on a camping trip, but I never expected to catch much of anything. In my mind, fishing was a relaxing pastime ...
Tech Bit by Gregg Marshall:Time to Update Your Website? Is your website starting to look “so last century?”
When was the last time you posted new content on your website?
Does it have a date last updated on the bottom that says you have ignored it ...
PRESIDENT'S CORNER: Reporting has changed over the years In the last few months I have been doing a lot of research about our paper, the Sun Advocate, because I have been writing a series of historical pieces on the paper itself. Much of the time I have...
Keeping public notices in the public eye Something caught my eye recently in the Bristol (Tenn.) Herald Courier. A story by reporter Mac McLean (tricities.com) underscored perfectly one of Tennessee Press Association’s ( TPA ) primary...
AD-LIBS: How can we make the best use of your time? Monica uses a special technique when she meets with prospective advertisers for the first time. "After we’ve chatted for a minute or two about the weather or a general topic, I say, ...
Develop a policy and make it known Making the right decisions regarding sensitive stories is easier if you have policies in place. Elements of sound policies for reporting sensitive issues are similar to the elements of solid news ...