Pressing Issue June 2007
Publishing and open-source software
by Jason Bailey, Sun Advocate/ Emery County Progress
It's no secret within the publishing industry that photo, pagination and pre-press software is expensive. It's also no surprise why – the needed software must be highly capable, fully featured, stable and mature. But such costs are harder to swallow for smaller publishing shops, particularly small community newspapers. Many are starting to search for more affordable alternatives, especially amongst the open-source community. But before publications make any such switch, they should become familiar with open-source and the individual applications they are considering.
I am a big proponent of open-source software, and have been so for several years. I run Linux on my notebook computer. I use OpenOffice.org to edit my spreadsheets and word processing documents. I've chosen Mozilla Firefox my default web browser and I use Mozilla Thunderbird for email. But the fact is, open-source software doesn't always provide the better solution – it entirely depends on the situation.
In fact, many businesses here in Utah don't even know what open-source software is. Others are drawing false conclusions about many popular open-source applications. For example, I recently read an electronic article published in Utah that stated the “GIMP” was an OS-X application (designed primarily to run on a Mac), which is entirely untrue.
By far, the biggest incentive of open-source software is that it's free. But there's far more to it than just the monetary sense. In fact, the term free is a reflection of the liberties that developers and end users of the software share, like freedom to run the software for any purpose, freedom to study the software and adapt it to your needs (access to the software's source code) and freedom to distribute copies of the software and source code. As open-source software, by its very nature, tends to be free (or mostly free) of intellectual property restrictions, it can be used in personal, commercial or non-commercial settings. In a nutshell, the term 'open-source' is really an ideology primarily revolving around the creation of freely available, high-quality software.
Another strong incentive of open-source software is that the motivations of it's developers vary greatly from commercial developers. Money isn't the driving force behind the software – quality is. And so it shouldn't be a surprise that open-source software in general has garnered a strong reputation for being robust and reliable. So here are a few prestigious open-source applications that could potentially replace commonly used commercial offerings in the publishing world.
The GIMP
The GIMP (which stands for the “GNU Image Manipulation Program”) is a raster image editor and contender to Adobe Photoshop. Built upon the freely available GTK framework, it is, by design, made to run on Linux (atop the GNOME desktop environment), but can run on OS-X (via X11) and Windows. It is argued, by many, to be the most powerful open-source image editor available because of its reliability and large feature set.
For the most part, the GIMP holds true to those claims. It has all the features simple users want – things like brightness and contrast control, cropping & resizing tools, retouch features, effects filters and so on, which are available with a click of the mouse. It also has professional elements, like layers, (color) channels, paths, masks, curves and so on.
The GIMP can also interpret a large list of file types, from common web formats (GIF, JPEG, PNG & SVG) to high quality formats used in the printing industry (like PDF, TIFF and raw camera formats, such as CR2, ARW, etc).
End users will develop a love or hate relationship with the GIMP's unique, multi-window interface, which spreads controls, palettes and open documents among multiple, independent windows.
From a publishing perspective, the GIMP's biggest drawbacks are it's lack of native CMYK (4-color process), lab (a+b+luminosity) and 16-bit RGB image support. Rudimentary CMYK support is available through a “dirty hack” which emulates 4-color channels using layers, but it isn't recommended for production use. While lab images are entirely unreadable, 16-bit images can be interpreted, but will be converted to 8-bit images upon being opened.
Inkscape
Inkscape, a vector graphics editor, is an alternative to Adobe Illustrator or Macromedia Freehand. Like the GIMP, Inkscape is built upon the GTK framework, but can run on Windows and OS-X (again, via X11).
Highly versatile, Inkscape provides features that vector graphic artists can appreciate, namely node editing, document layers, bezier curves, clipping paths, pre-defined shapes, and so on.
Although Inkscape's CMYK support is actually pretty good (far better than that of the GIMP), it's inability to accurately interpret many commercial file formats (Adobe Illustrator, PDF and EPS, for example) will make it less appealing to a majority businesses (it's strength, rather, is in the SVG format).
Scribus
Scribus is an ambitious project with the goal of producing a open-source pagination program that can compete with Adobe InDesign or QuarkXPress. Although it isn't intended to be a clone of any existing program, it appears to have a PageMaker design influence.
Scribus can also run on multiple platforms, but like the aforementioned programs, it is primarily designed to run on Linux and other free Unixes.
Scribus has had a few years to mature, and appears to be on the right track. Although still lacking features and controls needed in many printing environments, Scribus is currently very reliable and fairly capable. Pre-press output somewhat limited when compared to other alternatives, but looks to be very impressive.
Due to intellectual property implications, Scribus has no plans to add support for Quark or InDesign file formats. This could create issues with offices who insist on having a single, do-it-all program that can open current and past files.
Ghostscript
Ghostscript, which has forked into similar variations (AFPL Ghostscript, GNU Ghostscript, etc), is a postscript and PDF suite that can provide reliable parsing and conversion of postscript and PDF files.
It has been my experience that AFPL Ghostscript provides good PDF generation that works with virtually all raster image process (RIP) software. However, I found it often difficult to make technical changes to the PDFs (particularly Enfocus PitStop) that were created by Ghostscript. I also found the tools and utilities very difficult to use. However, quite a few easier-to-use PDF utilities do use Ghostscript to perform PDF processing.
Training
Those considering a potential switch should consider potential training issues:
Because virtually all of the aforementioned programs are built upon the GTK framework, they all utilize GNOME open/save dialog boxes, regardless of the operating system they are installed on. As a result, the software won't utilize native open/save dialog boxes. This creates a lack of consistency between these programs and other “native” programs installed upon the computer, which could potentially confuse less savvy computer users.
Many of these programs implement features in seemingly unorthodox ways, when compared to popular commercial incarnations. For example, the GIMP doesn't provide a “crop” tool. Instead, users must create a rectangular marquee (“selection”) and then select “crop” from one of the pull down menus.
Conclusion
As these programs mature by the hands of dedicated open-source developers, many can foresee the day when some publications will be entirely void of commercial software, and instead will be using open-source applications – Scribus for pagination, Inkscape for vector graphics, GIMP for raster graphics (photos, etc) and possibly Ghostscript for PDF creation (distilling), perhaps all on a Linux workstation. That exciting day will likely come, but most software experts will agree that isn't today – not quite yet!
GIMP
http://www.gimp.org
Inkscape
http://www.inkscape.org
Scribus
http://www.scribus.net
Ghostscript
http://www.ghostscript.com/awki/Ghostscript
Jason Bailey, Web/IT Administrator
Sun Advocate / Emery County Progress
webmaster@sunad.com
(435) 637-0732 (x31)
2007 SUMMER UPA CONVENTION
2007 SUMMER UPA CONVENTIONJULY 20TH & 21ST
IN WASATCH COUNTY
Summer Convention
Friday Night July 20th
Dinner at Soldier Hollow Golf Course Club House
Meet and Greet at 5:30 Dinner at 6:00 (cost is $16.50 a person)
Saturday July 21st
Morning Meeting (Information to follow at a later date)
The Saturday day is for you to decided what to do: here are some ideas....
• Golf at Wasatch Mt. or Soldier Hollow cost is $40.00 per person (that includes 18 holes and a golf cart)
• Horse back riding (Soldier Hollow Stables). Cost: $50.00 for 1 hr. and $70.00 for 2 hrs
• Swimming in the crater at the Homestead cost is $9.00 per person
• Great scenic rides thru the mountains, cascade springs, guardsman pass and more.
• Fishing at Deer Creek and Jordanelle Reservoirs.
Dinner Saturday Night
Meet at soldier hollow stables for a horse-drawn wagon ride to the cowboy village, from there we will enjoy a dutch oven dinner and western entertainment. We need everyone to arrive at 5:45. Cost is $20.00 per person.
Money for activities and food need to be paid to UPA.
For Lodging we have set up.......
Homestead Resort
435-654-1102
or www.homesteadresort.com
Reservation Code: 457642
Cost: $166.00 (plus tax)
Zermatt Resort
435-657-0180 or 877-269-9629
Reservation code: UPA
Cost: $159.00 (plus tax)
Holiday Inn 435-654-9990
Cost: $107.00 (plus tax)
Privacy vs. transparency. Should voters' birthdates be public information?
by Joel Campbell,Utah Press Legislative Monitor
The Utah Legislature is beginning to open up a new door. Lawmakers are examining whether public records ought to be closed in the name of identity theft.
While most of the Legislature's identity theft lawmaking has been aimed at private companies, an interim committee in May considered closing off birth dates in voter registration records. Representatives of county clerks and the lieutenant governor's office told members of the Government Operations Interim Committee that data mining companies had asked for a statewide database of registered voters. Representatives of the companies were surprised that Utah law required that voter dates of birth be available. The lieutenant governor's office has proposed that only ages be available in the database.
Government officials fear that the combination of information available in the database could be used to steal identities. There is little evidence that Utahns identities have been stolen through using public records, but the committee will ask the attorney general's office to report on the sources of identity theft.
The voter registration record issue arose after a citizen challenged both availability of the voter birthdates and the cost of the database. The State Records Committee ruled in her favor to keep the records open. However, the records committee did not reduce the fee. The state continues to charge more than $1,000 for the public to receive a copy of the database.
Several years ago journalists requested that most of the information on voter registrations be designated "public" under Utah's Government Records Access and Management Act. Other public items include name and address. Lawmakers protected Social Security numbers and drivers license numbers as "private" records.
In May, I testified on behalf of the Utah Press Association, noting that many serious investigations of voter fraud used birthdates. Removing birthdates would make it impossible to investigate some of these abuses. Here's some examples:
In 2004, the Indianapolis Star found that lists of Indiana voters include thousands of people registered in two counties and long-dead voters.
In Marion County, at least 50 registered voters who died six years earlier, and even Gov. Frank O'Bannon, who died just over a year ago, remain on the rolls, according to The Star's review of thousands of voter registration records.
The Star's database analysis also found that nearly 3,500 voters are registered in both Marion and Hamilton counties, and a nearly equal number are registered in both Marion and Johnson counties. In all, more than 11,000 voters are registered both in Marion and in one of the surrounding counties.
In 2004, Scott Hiaasen, Dave Davis and Julie Carr Smyth of The (Cleveland) Plain Dealer checked voter registration databases to find "more than 27,000 listed as active voters in both Ohio and Florida who could cast ballots in either of the two states, both among the most closely contested in the presidential race." Perhaps 400 people have voted in both states during the past four years, thanks to absentee ballots and multiple registrations. "More than 300 voters from Cuyahoga, Hamilton and Franklin counties received Ohio absentee ballots for Tuesday's election, though they are also eligible to vote in Florida. Many of these voters requested their Ohio ballots within days or weeks of registering to vote in Florida."
In Washington state, during the disputed election of the governor there. A non-profit watchdog group used voter registration records to discover voters registered in more than one county, felons who voted but should have been barred from casting ballots and voters who had died.
The Legislative Research and General Counsel Office plans to survey states on their use of birthdates. The issue is expected to be heard by the committee again in July.
Will Media Be Fair to BYU Grad Mitt Romney?
By Randy HinesIs the American voter smarter than a fifth-grader?
With initial presidential debates already completed for both major parties, watch for growing criticism to be lobbied toward the media about their coverage of the race for the White House. It’s inevitable every four years that the conservative camp claims the press is too liberal while the liberal voters complain about the conservative media.
And each side picks its ammunition from the sundry list of research findings regarding journalists and their political ideology.
For example, the Pew Research Center indicated that surveys show an increase in the number of national journalists who describe themselves as liberals. That percentage jumped from 22 percent in 1995 to 34 percent in 2004. On the local scene, the self-proclaimed liberal numbers increased at about the same pace, up from 14 percent to 23 percent. Only 7 percent of national journalists claimed to be politically conservative while 12 percent of local media members were in that category.
What’s often overlooked is that large middle-of-the-road category, both for voters and for reporters. The Media Research Center pointed out, from that same study, that 54 percent of national and 61 percent of hometown journalists call themselves moderates.
A recent book helps sort out the political media landscape. It’s The American Journalist in the 21st Century: U.S. News People at the Dawn of a New Millennium. The inexpensive, 304-page paperback from the LEA Communication Series should be in every Utah newsroom. The fall 2006 compilation describes the political leanings as well as the educational training of journalists today.
The book is the fourth in a series that’s tracked typical journalists every decade since the 1970s. But much of its work stems from a telephone survey back in 2002 of 1,149 journalists. It found a slight shift to the right, but pointed out that the news gatherer is still more than twice as likely to be liberal than the general population.
As mentioned above, it’s nothing new for critics to pick their arguments, and back them up with whatever sources support that belief. Sure, it’s a given that most journalists have been to the left of the reading public. (By the way, I’m thinking online readership studies may reflect a different ideology from the typical newsprint subscriber.)
However, one factor is usually overlooked in this quadrennial debate. Does a political disposition guarantee that one will slant news coverage to reflect one’s value system? Of course, some journalists will fall into the safe trap of interviewing sources that they know and like. Perhaps they even share the same principles. But journalists are still admonished in school and on the job to reflect balance in news coverage. And most still answer to an editor who looks for opposing viewpoints and quotes.
Think back to the Watergate era of the early ‘70s (or ask an older colleague to do the same). Journalism schools around the country were flooded with bright-eyed applicants who wanted to become the next muckraker. Shortly after that, Investigative Reporters and Editors was established to promote investigative journalism practice. Founded in 1975, IRE still conducts workshops to help reporters obtain information.
The types of men and women who flock to the profession and such organizations may be more liberal-minded than the general public. That’s not necessarily a bad thing.
A similar argument is made in The American Journalist in the 21st Century. Indiana University journalism professor David Weaver, who authored the book with four colleagues, said he thinks the pull of the media profession is felt by individuals with a certain inclination.
“I think journalists in general tend to be social reformers,” he writes, and that type of reform impulse tends to be liberal in his opinion.
Newsrooms have been attempting to attract and retain minorities for decades, with only modest success in most cases. Should a similar effort be instigated to make sure the staff consists of a wider spectrum of political viewpoints? Will a far-right or a far-left reporter feel ostracized by your office politics? Are those left-leaning, Watergate-era journalists—now running the ship in many states as editors and publishers—only hiring writers who mirror their own ideology from the 1970s? Are some of those Watergate products currently hanging their hats in journalism schools, where there’s a captive audience for their anti-establishment biases? Or did they mellow with the decades?
As you can see, most of the surveys and writings about American journalists raise far more questions than they answer. And you, of course, can only exert influence within your own Utah newsroom. There’s enough pressure there already today with tighter budgets and smaller staffs. Reporters don’t need to feel harassed if they don’t fit in with the newsroom environment, whether it’s liberal or conservative. But try to have a balance, for those fifth-grade voters.
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Dr. Randy Hines teaches in the Department of Communications at Susquehanna University in Selinsgrove, PA 17870. He can be reached for workshops at randyhinesapr@yahoo.com
InDesign CS3: Not just ‘wow.’ It’s ‘yee-haaahhhh!’
by Ed HenningerThere are so many good things to say about the new InDesign—a major component of Adobe Creative Suite 3—that it’s tough to cram all the good stuff into just one column.
Adobe provided a full copy of Creative Suite Design Premium for review and I’m happy to say that all the “wow” I heard and read is no hype. In fact, some of the new features included in InDesign CS3 are near amazing.
Here are just a few:
PANELS. These are “palettes” updated. They’re easier to use, more capable and they collapse as icons to the side of the screen in a more convenient fashion. As always with Creative Suite applications, placement and configuration of these is highly user-definable.
WORKSPACE. Want your control panel at the bottom of the screen? OK. Want the tools horizontally at the top? Yep. Want to have your panels in a specific order—and grouped with other panels? Gotcha covered. I’m a perfectionist about my workspace but it only took me about a half-hour from installation to ready-to-work configuration, even with all the new features in InDesign CS3.
CONTROL PANEL. If Adobe keeps at it, by about CS5 or CS6 there’ll no longer be a need for other interface tools or panels. In this panel alone (depending upon the tool you’ve selected) you can do the usual such as selecting type face or rule weight. You can also choose a bulleted or numbered list, create a paragraph or character style, create an object style, align items, clear attributes, adjust line spacing, add a drop shadow or other effect (more later) adjust opacity, flip or rotate, set runaround, clear overrides to styles and…and…and…
EFFECTS. Many of the popular effects from Photoshop have now been incorporated into InDesign. Some of these are bevel and emboss, outer and inner glow, inner shadow—and a new directional feather capability.
SHORTCUTS. Want to decrease the scale of a headline face? There’s no shortcut for that. But you can create one for yourself. Not sure whether there’s a shortcut to create a new character style? Just check the “Keyboard Shortcuts…” item near the bottom of the Edit menu.
PLACE. Here’s one improvement that will go over big with those of us who use more than just a couple of photos or graphic on a page. Use the “place” command and then select more than one photo or graphic. The cursor loads with the visual, along with a tiny number letting you know how many visuals have been loaded. I’ve tested this with more than three dozen visuals—all placed effortlessly, no delay, no crash. This is more than a “wow.” It’s a definite “yee-haaahhhh!”
SPEED. I can’t remember one time when I’ve experienced the spinning beach ball. Everything about CS3 is quicker—and slicker—than ever.
Some doubters may have been wondering what new additions Adobe could possibly have brought to InDesign in the relatively short time since the release of CS2. After all, Creative Suite 2 is a powerful piece of software.
For me, it’s like climbing out of a NASCAR racer—and strapping on an F/A-22 Raptor fighter jet.
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IF THIS COLUMN has been helpful, you’ll find more help in Ed’s new book, Henninger on Design. With the help of Henninger on Design, you’ll become a better designer because you’ll become a thinking designer. Find out more about Henninger on Design by visiting Ed’s web site: www.henningerconsulting.com
ED HENNINGER is an independent newspaper consultant and the Director of Henninger Consulting. Offering comprehensive newspaper design services including redesigns, workshops, training and evaluations. E-mail: edh@henningerconsulting.com. On the web: www.henningerconsulting.com. Phone: 803-327-3322.
Don't criticize the competition
By John FoustRaleigh, NC
Criticism can kill a sale. Just ask Daryl, who handles the media planning for a large regional advertiser.
"I remember one sales person who started on the wrong foot, and went downhill from there," he said. "When he found out that I was considering advertising with one of his competitors, he told me in great detail what was wrong with them. He actually thought he was helping me make a decision. Obviously, he had never heard that old saying, 'When you sling mud, you only lose ground.'"
"His rant didn't reveal much about the people he was criticizing, but it said a lot about him," Daryl explained. "I decided then and there that I didn't want to do business with him. "
In a sales environment, mud-slinging usually hurts the critic more than the object of the criticism. Here’s a three-step formula to avoid the criticism trap.
1. Ask non-confrontational questions. "Sharp sales people keep the dialogue moving in a positive direction," Daryl said. "When they learn that I'm considering their competition, they see it as an opportunity to learn more about my business – and how I want to promote it."
Ask questions like, "What do you like best about Brand-X Media?" You might learn something that can help you tailor your presentation to better fit your prospect's needs.
2. Compliment the competition. Think of something you sincerely like about the product you're selling against. For example, "I know several of Brand-X's people through our local advertising club. They have a good reputation."
This kind of comment demonstrates your intention to tell your sales story respectfully. Plus, it shows that you have confidence in the product you're selling. (If you weren't confident, you wouldn't want to your competition to appear strong in any way.)
There's no reason to be caught off guard. You know your competitors. There are plenty of nice things you can say about them.
3. Stick to the facts. After you've said something positive about the competition, you can use point-by-point comparisons to shift the attention to your product's attributes. The transition is simple.
Prospect: "Yesterday, I met with someone from Brand-X. I'm trying to decide between advertising in your paper or theirs."
Sales Person (asking non-threatening question): "I'm curious. What do you like best about them?"
Prospect: "Well, it looks like they reach a lot of people."
Sales Person (watch for the compliment-to-comparison shift): "Yes, they have high numbers. That's one of their biggest strengths. Now, let's look at the facts about their readership and ours. To make a fair comparison, here's a chart that shows the numbers for both papers in our geographic area. Although their overall numbers are high, you can see that we actually reach more of your potential customers."
Ancient Greek painter Zeuxis proclaimed, "Criticism comes easier than craftsmanship." Daryl – and your advertisers – would agree with the old artist. It's easy to take pot shots at the competition, but it takes creative thinking to craft a compelling presentation.
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(c)Copyright 2007 by John Foust. All rights reserved.
E-mail John Foust for information about his training videos for ad departments: jfoust@mindspring.com
Tips For Public Meeting Coverage
By Matt BaronThe summer after my freshman year in college, I resigned my local newspaper reporting job in favor of serving Dilly Bars at the Dairy Queen down the street. I had written for the paper for three years already, and told my editor that I felt “burned out.”
I forget if my boss at the Marshfield (Mass.) Mariner probed very much—all I was thinking of was hustling over to DQ for my higher hourly wage plus free ice cream—but if he did, I am sure I told him that a key source of that burnt-out feeling was coverage of local governing bodies.
I absolutely dreaded that aspect of the job. I felt overwhelmed by the prospect of making sense of all that was going on, and certainly wished never again to set foot or notebook inside another of those gatherings.
Twenty years and hundreds upon hundreds of meetings later, I can honestly say that I would rather cover a government meeting than work behind an ice-cream counter. Like anything, experience—including plenty of mistakes along the way—has shown me much of what works, what doesn’t work, and what to look for in public meeting coverage.
While this is not a comprehensive listing, here are some tips that I hope you find helpful as you head into your next meeting:
Anticipate the News
After reviewing the agenda—as well as background information, if the government body provides it in advance—think about possible stories that could flow from the meeting. Is there anyone you should contact before the meeting, to line up an interview for a reaction afterwards?
For example, if the board is planning on voting whether to approve a liquor store, contact neighboring businesses and residents to learn their views. Reach the prospective owner to learn more about his history and plans for the business. Research past, similar stories to see what types of issues have surfaced.
Show Up Early, Be The Last To Leave
This is a simple formula, with a simply amazing return on the time investment.
Even more astounding is how few reporters actually take advantage of this opportunity to connect with existing sources, develop new sources and ferret out story ideas that all too often never see the light of day.
One obvious group of individuals to approach are the municipal officials, both staff and elected. But also make a genuine outreach to the “non-officials.”
Before the meeting, you can chat with citizens and any other observers and get the inside track on stories that will rise to the surface during the meeting.
The seeds of trust and respect planted during these seemingly frivolous encounters come to harvest days, weeks, months or even years later. And as any farmer can attest, not all seeds reap a bumper crop. The point is to plant aplenty, and you boost your overall likelihood of a rich story yield.
Skip Press Row
Some communities dedicate an area for the press. While at first I puffed out my chest and felt “special,” over time I began mixing with the general public. Why?
*It enables me to get a clearer pulse of individuals’ private reaction to public discussion and decisions.
*It shatters a subtle, yet real communication barrier that press tables can create. Citizens tend to be reluctant to come up to the “throne” occupied by reporters, especially when our backs are turned to them. Only the boldest dare approach.
*Skipping the press table can also provide better “pursuit angles” as you seek to question folks who have just blasted the town board or otherwise served notice that they are now a potential part of a new or ongoing story.
Of course, if you met them beforehand and had all their contact information, you could simply let them go and grin as your competitors scurry after them. You might even have some spare time to swing by DQ for a Dilly Bar.
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A freelance writer for the Chicago Tribune and owner of Inside Edge: Public Relations & Media Services, Matt resides in Oak Park, Illinois. He delivers workshops and seminars on a variety of communications-related topics to corporations and associations. You can reach him at matt@mattbaron.com or 888-713-6589. He is online at www.mattbaron.com.
DIRECTOR OF SALES
Jackson, MS
Mississippi Press Services, the advertising business unit of the Mississippi Press Association, is searching for a Director of Sales to lead our sales and revenue development efforts in Jackson, MS. Candidates should have successful sales background and enjoy a team environment. We’re looking for someone who brings passion and a sense of purpose to their work. The successful candidate is one who believes in the future of newspapers in both print and online and who can work for our statewide membership to promote our newspapers as a medium of first choice to existing clients and prospects. MPS offers competitive compensation and a full benefits package, including vacation, health coverage and retirement. Please send resumes, including cover letter and references, to the attention of the executive director, 371 Edgewood Terrace, Jackson, MS 39206 or email mpa@mspress.org. EOE.
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*Great Opportunity in Beautiful Vernal Utah:*
*Advertising Executive Needed Now!*
Do you have experience selling advertising? If you answered yes, and you were very good at it, that’s great, you may be considered for our open advertising sales manager position. If your answer is no, that’s possibly okay. If you have certain skills and abilities, we can teach you how to be successful in the dynamic world of print and online advertising!
Are you /really /happy in your present job? Are you getting enough recognition for your contributions? Does your present job challenge you enough? Does it offer you opportunity for growth? Does it provide you with enough ego satisfaction? Are you part of a fun team? Have you ever secretly wanted to work for a media company?
Okay, if you are ready for an exciting, challenging new opportunity with a dynamic, people-oriented company, in a booming, beautiful market, keep reading. We may be a great match! Let’s do the check list: Do you have a dynamic personality? Charisma? Have you ever sold anything? Were you good at it? Do you basically like interacting with people? Have you been told that you have good “people” skills? Would you like to use your superb people skills to interact with all types of business people and help them with their advertising and marketing programs. Do you think that key people in the community would favorably respond to you?
We’re part of the Brehm community newspaper group, a privately-owned, progressive company, which publishes more than 50 community publications in several States. Brehm is a people-oriented company and believes in supporting and building their people and promoting from within.
Vernal, Utah is a unique market. The market is booming and it’s a great place to live. There are a plethora of recreation opportunities in Vernal, which is just 45 miles from the Flaming Gorge Lake and Green River.
If you think you could direct our advertising department, pick up the phone and call now! If you think you could apply your solid skills and abilities and learn the advertising sales business, pick up the phone and call now! We’ll offer you a *competitive pay and benefits package, plus good potential for advancement. *
*Vernal Express – Kevin Ashby*
*54 North Vernal Avenue*
*Vernal, UT 84078*
*435-789-3511*